Georgetown Announces Partnership with Lodestone Sports

Aug. 10, 2012

WASHINGTON - The Georgetown University Athletics Department is expanding its social media footprint, partnering with Lodestone Sports to provide all 29 programs the tools needed to increase fan engagement.

The partnership with Lodestone triggered the launch of a new program where Georgetown fans can show their support for Georgetown Athletics and each individual team through a combination social media campaigns (both in-game and every day), engaging teams on social networks and earning rewards through our new Hoyas Social Rewards program.

"We've very excited about our partnership with Lodestone Sports," Assistant Athletics Director for External Affairs Dan O'Neil said. "We've had great success in engaging our fans through social media and with our active online community, this is just another way to share information on Georgetown Athletics. We look forward to their feedback and hope that new ways of using social media as part of the game day experience will be enjoyable."

"We are proud to have such a prestigious program like Georgetown Athletics as a partner," Mark Drosos, President of Lodestone Sports, said. "Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans. With the shift in consumer attention to social media and the `second screen' experience this program will allow Georgetown to develop great new in-game social media promotions, extend traditional marketing programs into social networks like Facebook and reward fans for their social media support of Georgetown teams."

Fans will receive points for participating in social media activities such as "liking" Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a YouTube video, checking in on Foursquare or Facebook, scanning student cards or posting photos and taking in-game polls with Social Stadium Twitter promotions.

Points can also be gained by taking polls, singing up for promotions, printing coupons and more on Georgetown Team Facebook Pages.

The program tracks overall point leaders, athletics leaders and individual team leaders from football to golf. In addition fans sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow Georgetown to create a unique experience and promotion for each team, drive awareness and rewards their super fans.

There will be grand prizes, giveaways and special fan experiences Georgetown Athletics supporters can earn through their social media activity.

This is just the beginning as Georgetown Athletics will be adding new social platforms, additional ways to earn point, engage with teams and friends before, during and after games.

More Headlines
Top Videos
Schedules
DOWNLOAD SCHEDULE: Add to calendar
Wednesday, Aug 10
Sport Opponent Time Coverage
Women's Soccer at American 5:00 PM
Saturday, Aug 13
Sport Opponent Time Coverage
Men's Soccer at Elon TBA
Women's Soccer Maryland 5:00 PM
Tuesday, Aug 16
Sport Opponent Time Coverage
Men's Soccer at Duke TBA
Wednesday, Aug 17
Sport Opponent Time Coverage
Field Hockey at Lehigh TBA
Friday, Aug 19
Sport Opponent Time Coverage
Women's Soccer Towson 4:00 PM
Saturday, Aug 20
Sport Opponent Time Coverage
Men's Soccer at Virginia TBA
Sunday, Aug 21
Sport Opponent Time Coverage
Women's Soccer Stanford 12:00 PM
Thursday, Aug 25
Sport Opponent Time Coverage
Women's Soccer Delaware 4:00 PM
Friday, Aug 26
Sport Opponent Time Coverage
Men's Soccer at Akron 7:30 PM
Field Hockey at Davidson 6:00 PM
Sunday, Aug 28
Sport Opponent Time Coverage
Men's Soccer vs West Virginia 2:00 PM
Women's Soccer Colorado College 1:00 PM
Field Hockey at Appalachian State 12:00 PM
Friday, Sept 2
Sport Opponent Time Coverage
Men's Soccer at Maryland 7:30 PM
Women's Soccer at Rutgers 7:00 PM
Field Hockey at Rider 7:00 PM
Saturday, Sept 3
Sport Opponent Time Coverage
Football Davidson 1:00 PM GameTracker
Sunday, Sept 4
Sport Opponent Time Coverage
Field Hockey at Monmouth N.J. 12:00 PM
Monday, Sept 5
Sport Opponent Time Coverage
Men's Soccer Virginia Tech 1:00 PM GameTracker
Thursday, Sept 8
Sport Opponent Time Coverage
Women's Soccer George Mason 4:00 PM
Friday, Sept 9
Sport Opponent Time Coverage
Field Hockey William & Mary 1:00 PM
Saturday, Sept 10
Sport Opponent Time Coverage
Football at Marist 6:00 PM GameTracker
Men's Soccer UConn 1:00 PM GameTracker
Field Hockey at Saint Francis (PA) 1:00 PM
Sunday, Sept 11
Sport Opponent Time Coverage
Women's Soccer Virginia 1:00 PM
Monday, Sept 12
Sport Opponent Time Coverage
Men's Golf at The Sam Hall Intercollegiate (Southern Mississippi) All Day
Tuesday, Sept 13
Sport Opponent Time Coverage
Men's Soccer at William & Mary 7:00 PM
Men's Golf at The Sam Hall Intercollegiate (Southern Mississippi) All Day
Thursday, Sept 15
Sport Opponent Time Coverage
Women's Soccer at George Washington 3:00 PM
Friday, Sept 16
Sport Opponent Time Coverage
Field Hockey vs Quinnipiac 3:00 PM
Saturday, Sept 17
Sport Opponent Time Coverage
Men's Soccer at Providence 7:00 PM
Sunday, Sept 18
Sport Opponent Time Coverage
Women's Soccer at West Virginia 1:00 PM
Field Hockey at Yale 2:30 PM
Online Stores & Tickets
HOYAS
Official Store
Vivid Seats
Gameday Live