Georgetown Announces Partnership with Lodestone Sports



Aug. 10, 2012

WASHINGTON - The Georgetown University Athletics Department is expanding its social media footprint, partnering with Lodestone Sports to provide all 29 programs the tools needed to increase fan engagement.

The partnership with Lodestone triggered the launch of a new program where Georgetown fans can show their support for Georgetown Athletics and each individual team through a combination social media campaigns (both in-game and every day), engaging teams on social networks and earning rewards through our new Hoyas Social Rewards program.

"We've very excited about our partnership with Lodestone Sports," Assistant Athletics Director for External Affairs Dan O'Neil said. "We've had great success in engaging our fans through social media and with our active online community, this is just another way to share information on Georgetown Athletics. We look forward to their feedback and hope that new ways of using social media as part of the game day experience will be enjoyable."

"We are proud to have such a prestigious program like Georgetown Athletics as a partner," Mark Drosos, President of Lodestone Sports, said. "Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans. With the shift in consumer attention to social media and the `second screen' experience this program will allow Georgetown to develop great new in-game social media promotions, extend traditional marketing programs into social networks like Facebook and reward fans for their social media support of Georgetown teams."

Fans will receive points for participating in social media activities such as "liking" Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a YouTube video, checking in on Foursquare or Facebook, scanning student cards or posting photos and taking in-game polls with Social Stadium Twitter promotions.

Points can also be gained by taking polls, singing up for promotions, printing coupons and more on Georgetown Team Facebook Pages.

The program tracks overall point leaders, athletics leaders and individual team leaders from football to golf. In addition fans sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow Georgetown to create a unique experience and promotion for each team, drive awareness and rewards their super fans.

There will be grand prizes, giveaways and special fan experiences Georgetown Athletics supporters can earn through their social media activity.

This is just the beginning as Georgetown Athletics will be adding new social platforms, additional ways to earn point, engage with teams and friends before, during and after games.

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