Get `em while they're hot!

October 26, 2005

I sat down recently with folks from the Hoya ticket and marketing offices to learn how increased and better focused efforts to sell more men's basketball tickets for the upcoming season have worked so far. You may recall from an earlier post that staff functions had been reorganized by the creation of a dedicated sales staff and bringing the corporate sponsorship function in-house.

I found there are a few new phrases to add to my Hoya sports lexicon.

"Drive for 5" is Georgetown's new ticket sales campaign that kicked off in June of this year. The Drive for 5 refers to the ambitious goal of reaching 5,000 season ticket holders by the beginning of the 2006-07 season with an interim goal for the current season of 3,000 season ticket holders.

"The Flex-Plan" is a new mini ticket package that provides Hoya fans greater flexibility by offering two fixed match-ups in Duke and Providence plus choice of two additional games from among the following: St. John's, Pitt, Rutgers, and South Florida. These seats are available on the 200 level (club seats) at MCI.

"The Weekender" is not the latest Amtrak train special but rather a new mini ticket package of five weekend games that was just made available this week to alumni, particularly those from out of town. These five games include Syracuse, West Virginia, Cincinnati, Duke and Fairfield. Some lower level seating will be available for these games.

So, with just over four weeks to go before the first home game, how well has all this worked?

Season ticket sales are up over 50% from last year and are on track to reach the goal of 3,000 for the current year. Included in this season ticket number are almost 300 young alum season tickets. Last year, only 50 such season tickets were sold.

The sales goal for mini packages is to sell 1,500 total. Just this week, on the first day of selling the weekender mini, more than 100 were sold.

Sales of student season tickets are up over 25% from last year. This is largely due to the fantastic efforts of new Hoya Blue student leadership. With 900 already sold, the goal of 1,000 student season tickets will easily be exceeded.

And what will this mean for those of us who still haven't ordered our season tickets?

With a seating capacity of 19,000 at MCI, game-by-game tickets should be almost always be available on a walk-up basis. What will be in short supply, however, will be seating in the lower bowl of the arena. In fact, at current projections, the entire lower sections of MCI may be sold out.

I better get mine ordered soon.

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August 9
4:00 PM
Quinnipiac
Shaw Field
August 11
7:00 PM
Maryland
College Park, Md.
August 12
7:00 PM
Navy
Annapolis, Md.
August 15
7:00 PM
VCU
Richmond, Va.
August 18
4:00 PM
West Virginia
Shaw Field
August 19
1:00 PM
Virginia
Shaw Field
August 19
12:00 PM
Towson
Towson, Md.
August 20
1:00 PM
George Washington
Shaw Field
August 24
7:00 PM
Delaware
Newark, Del.
August 25
5:00 PM
American
Washington, D.C.
August 25
2:00 PM
Davidson
Cooper Field
August 27
1:00 PM
Loyola Maryland
Shaw Field
August 27
1:00 PM
Appalachian State
Cooper Field
August 28
1:00 PM
Coastal Carolina
Shaw Field
September 1
4:00 PM
Cal Poly
Shaw Field
September 1
8:00 PM
Stanford
Palo Alto, Calif.
September 1
2:00 PM
Rider
Cooper Field
September 3
4:00 PM
San Jose State
San Jose, Calif.
September 3
1:00 PM
Lock Haven
Cooper Field
September 4
12:00 PM
UCLA
Shaw Field
September 8
4:00 PM
Saint Francis PA
Shaw Field
September 8
7:00 PM
UMass-Lowell
Lowell, Mass.
September 9
TBA
Campbell
Buies Creek, N.C.
September 9
7:00 PM
UConn
Storrs, Conn.
September 10
1:00 PM
Rutgers
Shaw Field
September 10
12:00 PM
Holy Cross
Worcester, Mass.
September 13
2:00 PM
District of Columbia
Washington, D.C.
September 15
2:00 PM
Quinnipiac
Cooper Field
September 15
TBA
Penn
Philadelphia, Pa.
September 15
TBA
Bedford Cup
College Park, Md.
September 16
TBA
Marist
Cooper Field
September 16
7:00 PM
Xavier
Cincinnati, Ohio
September 16
TBA
Bedford Cup
College Park, Md.
September 16
TBA
Penn
Philadelphia, Pa.
September 17
1:00 PM
Towson
Baltimore, Md.
September 17
12:00 PM
Towson
Towson, Md.
September 17
TBA
Penn
Philadelphia, Pa.
September 17
TBA
Bedford Cup
College Park, Md.
September 18
All Day
The Memphis Intercollegiate Memphis
Colonial Country Club - Memphis, Tenn.
September 19
All Day
The Memphis Intercollegiate Memphis
Colonial Country Club - Memphis, Tenn.
September 20
4:00 PM
Stony Brook
Shaw Field
September 20
2:00 PM
District of Columbia
Washington, D.C.
September 22
6:00 PM
Old Dominion
Norfolk, Va.
September 22
TBA
Joe Hunt Memorial
Annapolis, Md.
September 23
TBA
Columbia
New York, N.Y.
September 23
2:00 PM
DePaul
Chicago, Ill.
September 23
TBA
Joe Hunt Memorial
Annapolis, Md.
September 24
1:00 PM
St. Johns
Shaw Field
September 24
1:00 PM
Longwood
Farmville, Va.
September 24
TBA
Joe Hunt Memorial
Annapolis, Md.