Get `em while they're hot!
October 26, 2005
I sat down recently with folks from the Hoya ticket and marketing offices to learn how increased and better focused efforts to sell more men's basketball tickets for the upcoming season have worked so far. You may recall from an earlier post that staff functions had been reorganized by the creation of a dedicated sales staff and bringing the corporate sponsorship function in-house.
I found there are a few new phrases to add to my Hoya sports lexicon.
"Drive for 5" is Georgetown's new ticket sales campaign that kicked off in June of this year. The Drive for 5 refers to the ambitious goal of reaching 5,000 season ticket holders by the beginning of the 2006-07 season with an interim goal for the current season of 3,000 season ticket holders.
"The Flex-Plan" is a new mini ticket package that provides Hoya fans greater flexibility by offering two fixed match-ups in Duke and Providence plus choice of two additional games from among the following: St. John's, Pitt, Rutgers, and South Florida. These seats are available on the 200 level (club seats) at MCI.
"The Weekender" is not the latest Amtrak train special but rather a new mini ticket package of five weekend games that was just made available this week to alumni, particularly those from out of town. These five games include Syracuse, West Virginia, Cincinnati, Duke and Fairfield. Some lower level seating will be available for these games.
So, with just over four weeks to go before the first home game, how well has all this worked?
Season ticket sales are up over 50% from last year and are on track to reach the goal of 3,000 for the current year. Included in this season ticket number are almost 300 young alum season tickets. Last year, only 50 such season tickets were sold.
The sales goal for mini packages is to sell 1,500 total. Just this week, on the first day of selling the weekender mini, more than 100 were sold.
Sales of student season tickets are up over 25% from last year. This is largely due to the fantastic efforts of new Hoya Blue student leadership. With 900 already sold, the goal of 1,000 student season tickets will easily be exceeded.
And what will this mean for those of us who still haven't ordered our season tickets?
With a seating capacity of 19,000 at MCI, game-by-game tickets should be almost always be available on a walk-up basis. What will be in short supply, however, will be seating in the lower bowl of the arena. In fact, at current projections, the entire lower sections of MCI may be sold out.
I better get mine ordered soon.