June 26, 2013
WASHINGTON - Georgetown University Head Men's Basketball Coach John Thompson III was on the sidelines again last week. He was calling out plays and giving instructions for his players.
But this wasn't a game and the Hoyas weren't really in action. Thompson, however, was. And you can see him during a commercial that will air on Fox Television during the Major League Baseball All-Star Game on Tuesday, July 16.
Thompson was among a group of sports celebrities who will appear in the 90-second commercial, which is being done to help promote Fox Sports 1.
Thompson flew to Los Angeles to be filmed at the Galen Center on the campus of USC and was joined for the college basketball commercial by St. John's Head Coach Steve Lavin. The basketball shoot was one of six during the course of 10 days as the network gets ready for the launch of Fox Sports 1 on Aug. 17.
Other athletes and coaches filmed for the commercial included Detroit Tigers standout Miguel Cabrera, NASCAR drivers Jeff Gordon and Kasey Kahne, Team USA women's soccer standout Alex Morgan, Southern Cal head football coach Lane Kiffen football, Baltimore Ravens quarterback Joe Flacco and San Francisco 49ers linebacker Patrick Willis, as well as Georges St. Pierre of the UFC and boxer Canelo Alvarez.
"The narrative is that "America's New Sports Network is coming and it's Time for Sports to be Fun Again," said Bill Battin, Senior Vice President of On-Air Marketing for Fox Sports Media Group. "It's not comedy or whimsical, but this is why sports are so much a part of us. It's a triumphant and celebratory spot that I think all of the viewers will really enjoy."
Georgetown finished the 2012-13 season with a 25-7 record and earned a No. 2 seed in the NCAA Tournament. The Hoyas won a share of the BIG EAST Regular Season Championship and were the No. 1 seed in the tournament after posting a 14-4 record in league play. The Hoyas were ranked No. 8 in the Associated Press Top 25 poll and No. 8 in the USA Today Coaches' poll and closed out the regular season with 12 wins in 13 games. The Hoyas are one of only four schools in the country to be ranked in the Associated Press top-10 at least once in each of the last seven seasons and Georgetown is also ranked fifth nationally in Associated Press top-25 poll appearances (116) since January 2006.