WASHINGTON - The Georgetown University women’s basketball team was one of 30 schools selected to be part of the NCAA’s Women’s Basketball Advancement Program. The Hoyas and Marquette were the only two schools in the BIG EAST Conference selected to be a part of the pilot program which had more than 80 applicants.
The Women’s Basketball Advancement Program, a two-year pilot program, is designed to continue to grow women’s basketball through marketing and branding efforts. Through the program, Georgetown will benefit from the expertise of several industry leaders in those fields. The program will also seek out the creativity of college basketball marketers throughout the country.
In the first year, 30 Division I women’s basketball programs were selected with the goal of growing regular-season attendance, as well as attendance at the NCAA Division I Women’s Basketball Championship.
The areas of concentration for the program are social media, digital advertising, student marketing, season ticket marketing, single-game ticket marketing, public relations planning and event presentation.
Georgetown will be assigned industry leaders to partner with. These sports business professionals are committed to helping schools audit their marketing plans. The mentoring relationships developed between the industry leaders and the schools will help in the evaluation of every aspect of the marketing plan. Through season-long conversations, best practices will be developed, and the effectiveness of the budget, communications, promotions, game atmosphere and more will be evaluated.
Georgetown will open the season at home on Nov. 14 as the Hoyas host local-rival Howard University at 7 p.m.